67 Sourdough: pizza and classic cars in East Finchley

You leave East Finchley station expecting an ordinary North London pizza stop. A few minutes later, there are classic Porsches in the room and a sourdough pizza on the table. That unlikely combination is the whole point of 67 Sourdough.

The short version: 67 Sourdough is a small, cashless pizzeria inside a classic-car showroom at 82–92 Great North Road. The setting is genuinely unusual, the current menu starts at £12.50 for a Margherita, and an independent London food guide rates the pizza highly. We have not eaten there yet, so this is a researched first look — not a taste-tested review.

Disclosure: A friend of No Landmarks with a connection to 67 Sourdough supplied the photographs. No payment was involved. That connection is why we found the place; it is also why we are being precise about what we have and have not verified ourselves.

The cars are not a theme

This is not a restaurant with a few framed racing photographs. 67 Sourdough shares its building with Hexagon Classics and The Engine Rooms, so the cars around you are part of a working showroom and events space. The restaurant describes itself as the “home of pizza and cars”, and the photographs supplied to us show the same idea running through the boxes, branding and room.

That makes it a strong choice for a car enthusiast, a low-key date or anyone tired of London restaurants designed to look identical. It is worth remembering that the showroom collection and access can change around private events. Go for the pizza first and treat whichever cars are present as a bonus.

The dough gets 48 hours

According to the restaurant, its 12-inch pizzas use 260g dough balls made from a 1967 sourdough recipe, wild-fermented for 48 hours without added yeast. The stated style is thin and crisp rather than a soft, heavily puffed Neapolitan base.

That description broadly matches the independent view. The Infatuation's London review calls it a thin-crust, New York-style pizza and highlights a crisp base with some chew. The publication also includes 67 Sourdough in its current list of 19 best pizzas in London. That is their editorial judgement, not a No Landmarks ranking, but it is more useful evidence than repeating the restaurant's own marketing.

What the menu costs

Prices checked on 22 September 2026 put the 67 Marg at £12.50, Pepperoni & Hot Honey at £17.80, ’Nduja & Burrata at £18.70 and the vegan Tomato Pie at £12.90. The menu also lists pasta, starters, cocktails and desserts. Prices can change, so check the official menu on the day you go.

Vegetarian and vegan choices are clearly identified. A gluten-free pizza base costs £5 extra, but the kitchen says it handles all major allergens and is not a gluten-free environment. If an allergy is involved, speak to the team before ordering rather than relying only on the menu labels.

What public reviews reveal

The useful pattern in public reviews is not a single star score. Diners repeatedly praise the unusual room, the crust and combinations such as pepperoni with hot honey. There are also complaints about slow service and long waits, particularly from larger groups. That does not prove what your visit will be like, but it is a good reason to book ahead, avoid arriving in a hurry and allow extra time if you are bringing a group.

Once we have visited and paid for a meal ourselves, this guide can become a full review with specific notes on the crust, toppings, service and value. Until then, those are things we will not pretend to know.

Check the hours before leaving

The address is 82–92 Great North Road, London N2 0NL, near East Finchley Underground station on the Northern line. The restaurant currently lists Monday and Tuesday as closed, Wednesday and Thursday 4–9pm, Friday and Saturday noon–10pm, and Sunday noon–4pm.

There is one wrinkle: the wording on its booking page gives slightly different closing times for Wednesday to Saturday. Use the live booking calendar or call the restaurant before making a special journey. The venue says it is wheelchair accessible and dog-friendly, and it does not accept cash.

Who should make the trip

Come if the mix of good pizza and serious classic cars sounds better than another central-London checklist stop. East Finchley is outside most first-visit itineraries, but that is part of the appeal: this feels like a destination with an actual reason to travel north.

Do not cross London solely to collect a photograph of one particular car, because displays move. Do make the trip if a £12.50–£21.30 pizza, a small dining room and the possibility of browsing classic machinery sounds like your kind of afternoon.